SEO for plumbers
Show up in the map results and on page one for the jobs and towns you actually want, then see exactly how many calls it brings in.
What your website needs to do
Get into the map results
The map pack at the top of Google takes most of the calls for local searches. A complete, active Google Business Profile with steady reviews is how you get into it.
A page for every job and town
One page that says "we do everything, everywhere" ranks for nothing. Separate pages for each service and each town you cover give Google something to match.
Fix the technical basics
Fast pages, proper titles, schema markup and a site Google can crawl. Most plumber websites I audit fall down on at least one of these.
Track the calls, not just the visits
Rankings are only useful if the phone rings. Every site is set up to track calls, form enquiries and email clicks, so you can see what the work is bringing in.
What it did for IR Energy
IR Energy, a heat pump and solar installer in Merthyr Tydfil, came to me after a disappointing experience with another agency. After a homepage redesign and three months of local SEO:
- Clicks from Google
- +76%
- Search impressions
- +164%
- Tracked enquiries in 3 months
- 50
Common questions
How long does SEO take for a plumber?
In smaller towns you can see movement within a few months. Big cities are more competitive and take longer. I will be honest about which one you are dealing with before you start.
Can you do SEO on my existing website?
Often, yes. Send it over for a free audit first. If the site itself is holding you back, I will tell you, and rebuilding can work out cheaper than fighting it.
What is included in the monthly plans?
Starter includes the local SEO set-up. Pro adds service and area pages and monthly Google Business Profile posts. Growth adds two blog posts a month, review management and a quarterly report.
Do you guarantee first place on Google?
No, and you should be wary of anyone who does. What I can promise is the work that gives you the best chance, done properly and reported honestly.
Other trades I build for
Gas engineer websites
Your Gas Safe number up front, boiler service booking and landlord certificate reminders.
Heating engineer websites
Boiler, heat pump and underfloor pages that explain the job and the grants in plain English.
Bathroom fitter websites
Big, fast galleries of finished bathrooms, because that is what sells the next one.
Ready for a website that brings in work?
Tell me about your business and I will come back with a clear price, usually the same day.